Level Up Wear ®, or lvlp in short, is all about revolutionising the gaming merchandise landscape.
It was created in 2007 in Brussels, Belgium by a group of gamers with the intention to be the #1 gaming merchandise brand in Europe.
Our weapon is a winning mix of original, fashionable designs and best-in-class quality, unleashed on some of the best games out there.
As gamers ourselves we grew tired of the poor offering at the time: too promotional, no sense of style, bad quality...
All our designs are therefore fully original, inspired by the unruly world of rock music, pop culture extravagance, and the boldest trends in the fashion industry. This all ensures a very wearable result (and not just as pyjamas).
Gaming has become the #1 entertainment medium thanks to increasingly high-quality, variety, and the best value for money in the entertainment business. We just want to make sure that gaming merch follows the exact same path.
Play in style!